Castrol Chicken Run (2008)
The wildest car race on the radio, ever. In honour of JJ McClure (Cannonball Run 1981), they put up a bounty and invited like-minded free spirits to break from the monotony of their lives, take the car and hit the open road. The 2008 website is presented here. I also created the 2007 version.
Credits
Dev: Hein Bekker. Design: Plan B Design, Hein Bekker. Agency: H-Factor, TMGS Creative.
Landing page Blog Magnachicken Video Team profile E-mail. Updates from the road were sent out each morning of the race. E-mail Final e-mail